Marketing Which Makes Difference

In current pandemic situation everyone is trying to revive their business by own way .

First to understand for manufacturer mostly greater the market share then lower the cost of production ,lower price you can charge for customers .while in case of service providers you need to give quality service to exisiting clients .Market will flows to you organically and with mouth publicity ,your client starts doing marketing for you .

Now for example Haldiram Everyone knows snacks company from India which is selling mind products from 5 RS packets to 10-20 RS packets because of effective distribution channels downside they have market captured totally and daily production includes all items around 7000 tonnes . So it's affordable for snacks company to work in lower cost like 2-3 Rs .

Everyone is doing market research of their services or product lines but is it really officially documented by disciplined way .So this document must includes who/ where and how does buy .

Marketing should be customer focused first thinking is of customer and owning of the customer problem .

Their should be always quality service strategy for such service providers how could your make your service faster ,more efficient and more customer focused .

Competitive Advantage & Analysis 

Our service should have Unique Selling Point ( USP) and our sales and marketing team should known same .

You should be aware of competitors and marketing team should  knows the reason why should they switch at least 3 of it.

If you achieved competitive advantage it's key to success and high profitability 

Marketing is all About 7 P 

1) Product 
2) Price 
3) Promotion
4) People 
5) Position 
6) Place 
7) Package 

Four key Principles of Marketing Strategy 

1) Specialisation :- It should be in product and service and this can helps to generate branding by organic way 

2) Differentiation :- mentioned above of Unique selling point .and makes you stand firm in market .

3) Segmentation :- Vertical and Horizontal additional segments to support core of business .

4) Concentration :- Reliable service and focused on what we offering .

In company standard procedure which we called SOP funnel to tunnel process needs to defined where prospectus lead in business ( marketing ) convert it into client( sales) delivering services ( operations) and generate revenue ( accounts ) and retain same for long term .and this should be revised time to time . And should become guide for each employee .

Posting of activities you have done in day to day operations of business in social media also helping now a days to get interact with more similar professions and exploring more business leads and opportunities .so many companies making digital marketing strategy .

I just tried to explained you marketing in short content hope you have understood please feel free to discussion 


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